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Origin: China
Process: Washed
Variety: Catimor
Importer: Yundian
Harvest: 2025
Per-Kilogram green price: £7.50
Amount purchased: 120kg
Founded in 2014 in Pu’er by Marty Pollack (马丁), Torch Coffee partners with farmers as co-creators rather than aid recipients. Most of Torch’s resources go upstream—cultivation, processing, green-bean trade, roasting, and professional training—while retail plays a smaller role. The goal: strengthen quality where it begins, then connect that value directly to the market so farmers have a business incentive to keep improving. Over the past decade, Torch has built deep relationships in Yunnan and carried its collaboration-based model to origins like Guatemala and Kenya.